What is Social Media?
Social media helps you speak directly with customers. An expansion of traditional marketing, social media moves likes twittering, facebook fan page presence, youtube and the like, all engage a conversation with customers that builds loyalty, expands your customer base and keeps you top of mind…
Twitter will provide you with a closer relationship to your customers, closing the six degrees of separation to one degree of separation. Twitter is a way for you to let the world know what you are doing, drive traffic to your website and it is a research and development tool. Compelling tweets will turn heads in the direction of your company.
Facebook is the perfect arena to create a buzz around your business. When people become fans of your page on facebook it notifies all of the contacts in their news feed. The domino effect creates the opportunity for your business to spread like wildfire. Posting video, business updates and article content on your page keeps your business in the forefront of follower’s minds and provides the opportunity to expand your customer base.
Blogging
Your blog communicates the essence of your business. Frequently expanding your business’s blog content also increases the ability for people to find you through Internet searches. Expanding on your topic in the forum of blogging humanizes your business, giving your company a personality which builds trust and a relationship with customers.
Video can be like blogging, in the third dimension. Quick 3-5 minute videos engage, educate, entertain and strengthen your relationship with customers in an intimate way. Building your video content will also increase your prevalence among Internet searches.
