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	<title>Tell Tale Ink</title>
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	<description>Social Media Managers</description>
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		<title>Twitter tying into Yahoo!, Amazon, New York Times, other sites</title>
		<link>http://www.telltaleink.com/?p=138</link>
		<comments>http://www.telltaleink.com/?p=138#comments</comments>
		<pubDate>Mon, 15 Mar 2010 21:04:58 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=138</guid>
		<description><![CDATA[Interesting news from Twitterworld today. The company announced its new @anywhere platform that will tie Twitter into other Web sites, allowing users to follow others and tweet directly from those sites rather than returning to Twitter. It&#8217;s still not live, so I&#8217;m not exactly clear how it will work, but here&#8217;s how Twitter describes it:

Imagine [...]]]></description>
			<content:encoded><![CDATA[<p>Interesting news from Twitterworld today. The company <a href="http://blog.twitter.com/2010/03/anywhere.html">announced</a> its new @anywhere platform that will tie Twitter into other Web sites, allowing users to follow others and tweet directly from those sites rather than returning to Twitter. It&#8217;s still not live, so I&#8217;m not exactly clear how it will work, but here&#8217;s how Twitter describes it:<span id="more-138"></span></p>
<blockquote>
<p style="text-align: justify;">Imagine being able to follow a New York Times journalist directly from her byline, tweet about a video without leaving YouTube, and discover new Twitter accounts while visiting the Yahoo! home page—and that’s just the beginning.</p>
</blockquote>
<p style="text-align: justify;">Mashable&#8217;s got some more details about it <a href="http://mashable.com/2010/03/15/twitter-at-anywhere/">here</a>.</p>
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		<title>Majority of small businesses now on social media</title>
		<link>http://www.telltaleink.com/?p=105</link>
		<comments>http://www.telltaleink.com/?p=105#comments</comments>
		<pubDate>Wed, 03 Mar 2010 19:58:00 +0000</pubDate>
		<dc:creator>Jen</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=105</guid>
		<description><![CDATA[That&#8217;s according to a survey of small businesses by the University of Maryland (posted yesterday on the Seattle Chamber of Commerce blog.) The University&#8217;s Smith School of Business surveyed 500 small business owners in December as part of its Small Business Success Index and found that 75% are now using social media, mostly Twitter, Facebook [...]]]></description>
			<content:encoded><![CDATA[<p>That&#8217;s according to a <a href="http://www.rhsmith.umd.edu/news/releases/2010/021610.aspx/">survey of small businesses</a> by the University of Maryland (posted yesterday on the Seattle Chamber of Commerce <a href="http://itstimeforbusiness.com/2010/03/how-small-business-is-using-social-media/">blog</a>.) The University&#8217;s Smith School of Business surveyed 500 small business owners in December as part of its Small Business Success Index and found that 75% are now using social media, mostly Twitter, Facebook and LinkedIn (though only about 20% are active on those sites.)<span id="more-105"></span></p>
<p>Most businesses said they were using social networking to generate new business.</p>
<p>One thing businesses said they struggled with is the time involved (that&#8217;s where we can help!).  Half of those using social media said it&#8217;s taken more time than they&#8217;ve expected.</p>
<p>45% of those surveyed said they believed they would make back their social media investment this year.</p>
<p>Here&#8217;s one success story from the study, an eye doctor who says he was able to reduce marketing costs by 80% while using social media to boost his business.</p>
<blockquote><p>“In order to meet the growing challenges of a tough market last year, I was forced to consider alternative options to keep my business visible,” says small business owner Dr. Alan Glazier, CEO and Founder, <a href="http://www.youreyesite.com/" target="_blank">Shady Grove Eye and Vision Car</a>e. “With a very small investment in social media marketing, I was able to generate new business opportunities. Our Google® ranking is consistently number one for many of the phrases people use to search for eye doctors in and around my city and we have received a &#8220;bump&#8221; in terms of new visitors to the site. <a href="http://eyeinfo.wordpress.com/" target="_blank">My blog</a> has been picked up by different news sources and led to media interviews. I am now recognized as a thought leader in social networking within my profession and lastly but most importantly, my marketing budget has been reduced by more than 80%.”</p></blockquote>
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		</item>
		<item>
		<title>Welcome to Tell Tale Ink</title>
		<link>http://www.telltaleink.com/?p=89</link>
		<comments>http://www.telltaleink.com/?p=89#comments</comments>
		<pubDate>Thu, 25 Feb 2010 01:41:25 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=89</guid>
		<description><![CDATA[We help businesses and organizations with social media. We&#8217;ll keep you updated here on our latest projects and the latest happenings in social media related to business.
For more on our story, click here.
]]></description>
			<content:encoded><![CDATA[<p>We help businesses and organizations with social media. We&#8217;ll keep you updated here on our latest projects and the latest happenings in social media related to business.</p>
<p>For more on our story, click <a href="http://www.telltaleink.com/?page_id=2">here</a>.</p>
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		<title>Services and Rates</title>
		<link>http://www.telltaleink.com/?p=82</link>
		<comments>http://www.telltaleink.com/?p=82#comments</comments>
		<pubDate>Wed, 24 Feb 2010 01:42:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=82</guid>
		<description><![CDATA[We’re your Social Media Community Managers!
• Do you need a Facebook Fan Page? Consider it done!
• Want to tweet, but don’t have time? We do, it’s our job!
• Is posting regularly on that blog of yours completely overwhelming? It’ll be a snap for us!
• Not sure why you even need (yes, need) to get into social [...]]]></description>
			<content:encoded><![CDATA[<h1><span style="font-weight: normal; font-size: 13px;">We’re your Social Media Community Managers!</span></h1>
<p>• Do you need a Facebook Fan Page? Consider it done!</p>
<p>• Want to tweet, but don’t have time? We do, it’s our job!</p>
<p>• Is posting regularly on that blog of yours completely overwhelming? It’ll be a snap for us!</p>
<p>• Not sure why you even need (yes, need) to get into social media? We can explain!</p>
<p>• Need help with some other type of writing/communications project? Leave it to us.</p>
<h1>Rates</h1>
<p>We offer a variety of packages, and rates vary depending on the requirements of your business or organization. Please contact us for more details, and we’ll design a custom package just for you!</p>
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		<title>Don&#8217;t judge!</title>
		<link>http://www.telltaleink.com/?p=66</link>
		<comments>http://www.telltaleink.com/?p=66#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:18:16 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[blog]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=66</guid>
		<description><![CDATA[We&#8217;re still under construction here at Telltaleink.com, but hoping to be fully operational later this week&#8230; In the meantime, checkout the latest work Dawn is doing for the American Liver Foundation Pacific Northwest here or Lisa&#8217;s work making Rawbeets.com a must-read for raw foodies here.
You can check out who we&#8217;ve worked for and what we&#8217;re up [...]]]></description>
			<content:encoded><![CDATA[<p>We&#8217;re still under construction here at Telltaleink.com, but hoping to be fully operational later this week&#8230; In the meantime, checkout the latest work Dawn is doing for the American Liver Foundation Pacific Northwest <a href="http://twitter.com/aLFPacNW">here</a> or Lisa&#8217;s work making Rawbeets.com a must-read for raw foodies <a href="http://rawbeets.tumblr.com/">here</a>.</p>
<p>You can check out who we&#8217;ve worked for and what we&#8217;re up to in our just-added <a href="http://www.telltaleink.com/?cat=4">Client Gallery</a>.</p>
]]></content:encoded>
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		<title>American Liver Foundation Pacific Northwest Division</title>
		<link>http://www.telltaleink.com/?p=62</link>
		<comments>http://www.telltaleink.com/?p=62#comments</comments>
		<pubDate>Tue, 23 Feb 2010 20:00:50 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Gallery]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=62</guid>
		<description><![CDATA[The Pacific Northwest Division of the American Liver Foundation called on Tell Tale Ink to create and manage their social media presence. We help them keep in touch with supporters, donors and the media through Twitter and Facebook.
]]></description>
			<content:encoded><![CDATA[<p>The Pacific Northwest Division of the American Liver Foundation called on Tell Tale Ink to create and manage their social media presence. We help them keep in touch with supporters, donors and the media through <a href="http://twitter.com/ALFPacNW">Twitter</a> and <a href="http://www.facebook.com/pages/American-Liver-Foundation-Pacific-Northwest-Division/276914897093?ref=sgm">Facebook</a>.</p>
]]></content:encoded>
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		<title>Books by Mahi</title>
		<link>http://www.telltaleink.com/?p=58</link>
		<comments>http://www.telltaleink.com/?p=58#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:54:44 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Gallery]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=58</guid>
		<description><![CDATA[Tell Tale&#8217;s Lisa Paris established a Facebook fan page, Twitter and YouTube channel for Books by Mahi. She initiated a presence in content related forum sites including Evolver.net and GlobalOneness.com to extend brand presence. She used special offers to build the author&#8217;s reader list. She continues to handle web series video development, production and promotion.
]]></description>
			<content:encoded><![CDATA[<p>Tell Tale&#8217;s Lisa Paris established a Facebook fan page, Twitter and YouTube channel for Books by Mahi. She initiated a presence in content related forum sites including <a href="http://www.evolver.net">Evolver.net</a> and <a href="http://www.globaloneness.com">GlobalOneness.com</a> to extend brand presence. She used special offers to build the author&#8217;s reader list. She continues to handle web series video development, production and promotion.</p>
]]></content:encoded>
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		<title>RawBeets.com</title>
		<link>http://www.telltaleink.com/?p=54</link>
		<comments>http://www.telltaleink.com/?p=54#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:44:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Gallery]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=54</guid>
		<description><![CDATA[
Tell Tale Ink&#8217;s Lisa Paris is the creator of Rawbeets.com, a blog dedicated to the raw vegan lifestyle. Paris conceptualized the aesthetics and navigation of the site and authored the majority of the website copy. She created and runs the Facebook fan page, Twitter and Tumblr blog, all of which are frequently updated to maintain [...]]]></description>
			<content:encoded><![CDATA[<p style="text-align: left;"><a href="http://www.telltaleink.com/wp-content/uploads/2010/02/rawbeetslogo1.jpg"><br />
</a>Tell Tale Ink&#8217;s Lisa Paris is the creator of <a href="http://www.rawbeets.com">Rawbeets.com</a>, a blog dedicated to the raw vegan lifestyle. Paris conceptualized the aesthetics and navigation of the site and authored the majority of the website copy. She created and runs the <a href="http://www.facebook.com/pages/wwwrawbeetscom/118931426999?ref=sgm">Facebook fan page</a>, <a href="http://twitter.com/rawbeets">Twitter</a> and <a href="http://rawbeets.tumblr.com/">Tumblr blog</a>, all of which are frequently updated to maintain a consistent interaction with fan base.</p>
<p style="text-align: left;">As an added enhancement to Raw Beets brand awareness Paris created the webseries <em>Pillow Talk</em>, tapping into yet another web demographic: the video viewer. With a <a href="http://www.youtube.com/user/TheRawGangsta" target="_blank">Raw Beets Channel</a> on YouTube, <em>Pillow Talk </em>webisodes have had massive success in educating, entertaining and spreading the Raw Beets name virally throughout the web.</p>
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		<title>OrganicJar.com</title>
		<link>http://www.telltaleink.com/?p=51</link>
		<comments>http://www.telltaleink.com/?p=51#comments</comments>
		<pubDate>Tue, 23 Feb 2010 19:35:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Client Gallery]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=51</guid>
		<description><![CDATA[Tell Tale Ink&#8217;s Lisa Paris collaborated with Organic Jar to develop content ides for webisodes. Lisa is featured in various episodes and helped promote Organic Jar to viewers via Facebook, Twitter and YouTube. She also contributed articles for site copy.
]]></description>
			<content:encoded><![CDATA[<p>Tell Tale Ink&#8217;s Lisa Paris collaborated with <a href="http://organicjar.com/">Organic Jar</a> to develop content ides for webisodes. Lisa is featured in various episodes and helped promote Organic Jar to viewers via Facebook, Twitter and YouTube. She also contributed articles for site copy.</p>
]]></content:encoded>
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		<title>Why Social Media?</title>
		<link>http://www.telltaleink.com/?p=35</link>
		<comments>http://www.telltaleink.com/?p=35#comments</comments>
		<pubDate>Mon, 22 Feb 2010 20:23:59 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Main]]></category>

		<guid isPermaLink="false">http://www.telltaleink.com/?p=35</guid>
		<description><![CDATA[Obviously, at Tell Tale Ink we come at this with some bias – we think social media can help almost any business speak directly with customers, building a deeper connection than is possible with traditional marketing. In fact, we don’t even like to think of what we do as marketing – it’s a conversation with [...]]]></description>
			<content:encoded><![CDATA[<p>Obviously, at Tell Tale Ink we come at this with some bias – we think social media can help almost any business speak directly with customers, building a deeper connection than is possible with traditional marketing. In fact, we don’t even like to think of what we do as marketing – it’s a conversation with customers that builds loyalty, expands your customer base and keeps you top of mind.</p>
<p>But we understand that businesses want more than promises – you want proof that investing in social media is going to do more than qualify you for a Shorty Award for Best Tweet. In the coming months, here and on our <a href="http://www.telltaleink.com/?cat=5">blog</a> we’ll share our success stories of the businesses <a href="http://www.telltaleink.com/?cat=4">we’re working with</a>.</p>
<p><a href="http://www.telltaleink.com/?page_id=97">Completely new to social media? Click here for our Social Media primer.</a></p>
<p>Over the last year, companies large and small have already seen results that have made them Social Media believers. One of the biggest is Pepsi. Pepsi is such a devotee that it<a href="http://mashable.com/2009/12/23/pepsi-super-bowl/"> killed its planned Super Bowl ad this year in favor of spending $20 million</a> on Social Media marketing.</p>
<p>So what does Pepsi know that you don’t?</p>
<p>Pepsi created interactive campaigns on <a href="http://twitter.com/pepsi">Twitter</a>, <a href="http://www.facebook.com/refresheverything?ref=search&amp;sid=1172396563.1468369786..1">Facebook</a>, <a href="http://www.youtube.com/user/pepsi?blend=1&amp;ob=4">YouTube</a> and other social networks that allowed customers to help the soda giant pick its next Mountain Dew flavor. Pepsi <a href="http://mashable.com/2010/01/28/social-media-marketing-pepsi/">learned</a> that by not just marketing to customers, but engaging them, it could develop a unique dialog with fans never before possible.</p>
<p>So maybe you’re not Pepsi. Yet. Bigger businesses aren’t the only ones benefiting from social media marketing. About 25% of small business owners plan to spend more on social network marketing in 2010, according to the <a href="http://www.marketingforecast.com/archives/3706">Ad-ology Small Business Marketing Forecast</a>.</p>
<p>Why? It’s where customers are. Consumers are following businesses they frequent on Twitter, Facebook and other social networks as a way to keep up on the latest deals and happenings. Finding out about sales and deals is the top reason consumers gave for following companies online, according to a December 2009 <a href="http://www.marketingsherpa.com/">MarketingSherpa</a> survey. But consumers are also following to learn about new products and services, the survey found.</p>
<p>So who are these consumers? And are they really buyers or are they just young kids? The short answer is it depends on the social network. But, it’s not just the domain of the very young. According to a recent iStrategy <a href="http://mashable.com/2009/07/07/facebook-users-older/">survey</a>:</p>
<p style="text-align: left;">50% of Facebook users fall between the ages of 18-34.</p>
<p style="text-align: left;">28% are between ages 35-54</p>
<p style="text-align: left;">
<p>Now consider this: <strong>350 million</strong> people are registered on Facebook and <strong>175 million</strong> of them log<a href="http://www.techcrunch.com/2010/02/01/facebook-coo-sheryl-sandberg-world-economic-forum-davos/"> in to the site everyday</a>. Why not be there when they do, alerting them to the latest deals in store, upcoming events and other friendly reminders that keep your business on their radar?</p>
<p>That’s what Tell Tale Ink is here for. We help you choose the right social media strategy so that your business is where your consumers hang out. We put you in the conversation.</p>
<p>To be part of our success story, give us a <a href="http://www.telltaleink.com/?page_id=6">call or shoot us an email</a>.</p>
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